Archive for the ‘sales talk’ Category

Ask Questions

Monday, December 17th, 2007

Vendors come to us at Media Training Worldwide and the Speaking Channel quite frequently to pitch us their wares (as we do with prospects as well). The atmosphere is relaxed, with people sitting around a conference room chatting. Normally, the sales pitches are interesting, engaging, and useful, even if we don’t ending up hiring the company.

But the funny thing is…many of these salespeople and consultants will tell me “I’m no public speaker” or “I don’t like public speaking” or “I’m no good at public speaking.” And these people are obviously lying to me. No, they’re not intentionally fibbing. It’s just that, in most cases, I’ve just seen them give an excellent presentation, so they are obviously good at giving presentations.

Speak, Don’t Talk About Speaking

Tuesday, December 4th, 2007

Sitting around the bar talking about golf doesn’t improve anybody’s golf game. And most people who hang out at the 19th Hole at the club are smart enough to realize this. But for some reason, lots of folks seem to think that sitting around and talking about what they are going to say in their speech will actually help them give a better speech.

Ridiculous!

When Smart People Use Dumb Words

Tuesday, November 20th, 2007

“Essentially”

“Ultimately”

“Going Forward”

“As it were”

“If you will”

“I’d like to tell you”

“I am here today to say”

What is the one thing all of these words have in common? They are useless tools for speakers, that’s what.

Too often, speakers clutter up their presentations with these verbal parasites. The one thing that all of these words or phrases have in common is that they don’t add any meaning to your presentations.

Concluding Versus Closing

Friday, October 19th, 2007

There is one big difference between an informative presentation and a sales presentation. In an informative presentation you are also trying to sell your ideas, but in a sales presentation you must do more. You must sell in a more specific time frame, typically sooner rather than later.

Big Words = Big Sleep

Saturday, October 13th, 2007

Get the latest TJ Walker video tutorials at the Speaking Channel homepage, or add to your arsenal of speaking tips and tools at the Media Training Worldwide Store

Smile Your Way to Speech Success

Monday, September 24th, 2007

You are about to give a big speech and you are understandably tensed up. You are thinking and thinking and memorizing, and focusing, focusing, focusing. If you were any tenser you’d break in two.

You know this and you feel this, but don�t show your audience. Remember, your audience can’t read your mind or see inside your knotted stomach. They will never know about your sorry psychological state if you wear a mask. You don’t have to buy a rubber Halloween mask or take a trip to Africa for a wood carved one.

Instead, simply smile.

Confidence In Your Message

Wednesday, September 19th, 2007

When it comes to getting people to take the actions you want them to take, confidence in your message is the single most powerful ingredient in your presentation brew. The difference between people who get elected to the US Senate or Governor’s mansions across the country versus those who lose and fade away into oblivion isn’t intelligence, work ethic, looks or even luck.

Often times the single biggest difference is that winners have the ability and the confidence to stare strangers and friends in the face and say, “Will you contribute $3000 to my campaign?”

Sincerity – Get It or Fake It

Monday, September 17th, 2007

Of all the many fine qualities a great speaker could have, sincerity ranks very high. If you have an interesting and relevant message, plus it is packaged with your heartfelt sincerity, you will succeed as a speaker. It won’t matter if you occasionally stumble over a word, fumble a phrase, or misstate a name–your audience will forgive you.

If, however, your audience thinks you aren’t sincere with them, they will quickly deride you as “slick.” Once an audience has positioned you as “slick” there is literally nothing you can do that will impress them. You could cure cancer on the stage in front of them, turn water into wine, and your audience will dismiss you as a “slick” huckster who is merely trying to “play them.”

“Nice” Sells The Speaking Audience

Monday, September 17th, 2007

The “nicer” you are perceived by your audience, the more likely you will succeed as a speaker. If you are viewed as “nice,” those listening to you are more inclined to believe you, pay attention to you, accept you and buy into you and your ideas.

So how can you seem more likeable as a speaker?

1. Meet, greet, and shake hands with as many audience members before you begin your speech. A grand, dramatic entrance at the beginning of your speech only works if you are a well-known celebrity who is already beloved.

Focus On Your Own Interesting Stuff

Wednesday, September 5th, 2007

“How can I find more interesting things to say in my speech?”

I hear this all of the time from clients. Often, they are looking for a quick fix, like a web site or a reference book. Sadly, these are useless to most speakers.

Most people have interesting content i.e. stories that they use in real life conversations all of the time—they just don’t realize it. Part of becoming a better speaker is constantly being on the prowl for interesting stories, analogies, explanations and vignettes that you or other colleagues of yours use. When you hear them, make a mental note; better yet, make an actual note on paper or a computer screen.