What separates the good from the great when it comes to making speeches or media appearances? The biggest difference is that great media performances or speeches contain some message that is different or unique.
If you want to be considered a great interview, you have got to come up with a message that sets you apart. Too many of my clients come to me with boring media messages or speeches. Sure they get through the interview OK. No harm is done to their career. But the real question is how much more could they have helped their career if they had spent more time coming up with something genuinely interesting to say to the media or their speaking audiences?
