On no! You have to give a big speech on major trends facing your business and industry to a large group of important people tomorrow! In less than 24 hours! And you haven’t started preparing yet.
What do you do?
Step one. Spend one hour with a colleague or two brainstorming major themes and ideas you’d like to discuss. Try to write down as many themes as you can in one sentence or less. Don’t debate these themes and don’t flesh them out. Don’t analyze or criticize. Just blurt out and write down as many interesting ideas you can think of that relate to your area of expertise and that would also be of interest to your audience.
