Today on Speakcast:
Archive for February, 2006
Speakcast Weekly: My Daily Audio and Video Training Videos
Tuesday, February 14th, 2006Speech Preparation: The Hard Way Or The Easy Way
Monday, February 13th, 2006The hard way…
- Gather every fact you can on the subject
- Ask all of your colleagues for all of their files and documents on the subject
- Create giant file folder to hold all of the documents and charts.
- Digest all of your subject matter into 279 specific bullet points.
- Cut and paste all of the bullet points and place into a PowerPoint document.
- Email the PowerPoint to all of your colleagues around the world and ask for input.
- Gather and collate the additional 1079 bullet point suggestions given by your thoughtful colleagues.
Facts Versus Message Points
Friday, February 10th, 2006What is the difference between stating important facts to a reporter versus communicating a message? In some cases, such as a crisis, it is relatively easy to get the facts into the story. Your message should be devoted to how you want people to feel about those facts.
“No Notes” Speaking Part II
Thursday, February 9th, 2006Excerpts from the February 7, 2006 New York Times coverage of the Coretta Scott King funeral :
Is TJ Walker a Phony?
Wednesday, February 8th, 2006I am often asked, “do you practice what you preach when it comes to being interviewed by the news media?†I’m also often asked, “it’s not really as easy to get quoted the way you want from reporters as you make it seem, is it?â€
The answer is yes and yes (though I have committed bad interviews in the more distant past).
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Technorati Tags: speaking, presentation, marketing, media, Public Speaking, Vodcast.
Get the latest TJ Walker video tutorials at the Speaking Channel homepage, or add to your arsenal of speaking tips and tools at the Media Training Worldwide StoreWhat Does Going “Off The Record” Really Mean?
Tuesday, February 7th, 2006“Off the record†means a lot of different things to different people, so be careful before you try it. The most common definition is that when you speak “off the record†to a reporter, then you can not be identified by the reporter AND nothing you say can be used by the reporter. However, many people blur this distinction with speaking on a “not for attribution†basis with reporters. In this case, the reporter can use your comments, and even quote you, but just not quote you by name or identify you directly.
The Cliché of “No Notes†Speaking
Monday, February 6th, 2006Sure, the news media can be negative and even nasty on a regular basis. But every so often a favored politician, entertainer or sports figure is subjected to the “puff piece†where the rules are different. In a puff piece, the subject is puffed up with nothing put positive facts, quotes and examples on his or her brilliance, creativity, and humanity.
Tips For Conducting A Vodcast/Podcast Interview
Friday, February 3rd, 2006
Many executives who never even dreamed of releasing their inner Barbara Walters or Charlie Rose are finding that they must now conduct interviews, and not just be interviewed by the news media. More and more corporations and institutions are finding it useful and even necessary to have their top executives interviewing one another or their clients for video or audio webcasts, podcasts or their own in-house publications.
Unfortunately, the skills of being a good interviewee are not the same as being a good interviewer. If you find the tables have been turned and you most now conduct a media interview, especially if it is an unedited video or audio interview, please keep in mind the following tips:
Speaking And Reading
Thursday, February 2nd, 2006Imagine you’ve just settled down on a seat in the business class on Amtrak about to enjoy reading your Wall Street Journal. And then some joker behind you conducts a loud cell phone conversation with his spouse about who has the more annoying mother in-law.
Are you happy yet?
Imagine you have just unwound in first class on an airplane trip from New York to Los Angeles. The only thing you have on your mind is being able to read some new James Frey fiction. But then sitting in front of you are two “blow hards†who insist on pontificating loudly on why the President you hold in greatest contempt will ultimately deserve is head on Mt. Rushmore.