Is CNN Paying for Interviews? TJ Walker looks at the ethical debate surrounding the payment of newsmakers for interviews
Vendors come to us at Media Training Worldwide and the Speaking Channel quite frequently to pitch us their wares (as we do with prospects as well). The atmosphere is relaxed, with people sitting around a conference room chatting. Normally, the sales pitches are interesting, engaging, and useful, even if we don't end up hiring the company.
But the funny thing is many of these salespeople and consultants will tell me "I'm no public speaker" or "I don't like public speaking" or "I'm no good at public speaking". And these people are obviously lying to me. No, they're not intentionally fibbing. It's just that, in most cases, I've just seen them give an excellent presentation, so they are obviously good at giving presentations.
What's going on here?
When people are sitting down, face to face, with only one or two people, and there are no PowerPoint Slides to rely on, guess what happens? Salespeople tend to ask questions, give examples, tell stories, give case studies, and listen to people. When these people stand up to give a so-called formal presentation, what do they do? They stop asking questions, strip out all examples, stop telling stories, cease giving case studies, and they don't listen anymore.
The solution to all of their public speaking problems is right in front of them and is doesn't require learning a single new skill or extra tedious memorization. Instead, all they have to do to go from being a boring speaker to an excellent one is to, you guessed it, ask questions, give examples, tell stories, give case studies and listen to people.
~ TJ Walker
2 SHORT VIDEO
LESSONS OF THE DAY
AUDIO
LESSON OF THE DAY
Great leader understand how valuable stories are in their presentation. However, a good story don't have to be long to be effective.
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