Quality vs Frequency? TJ Walker looks at how to balance tv production
values versus speed and frequency for internet video
The world is full of bad advice written in books by so-called "experts."
"Pregnant women should NEVER exercise!"
"Lose weight by eating only one meal a day."
"The best way to catch a husband is to play hard to get and to lie, lie, lie" (advice from a now-divorced, but very rich 'relationship' expert)
Most of us realize the world is full of charlatans and we take lots of advice with a grain of salt. But for some reason, many of my media and presentation training clients lose all sense of skepticism when it comes to advice they have read about how to conduct media interviews or give speeches.
I always urge clients to become more skeptical of everyone when it comes to presentation advice - including my own advice. Testing is the key. You should always test to see if your speaking audience understood and remembered your audience. If they didn't, you were following bad advice. If your media audience doesn't get your message, or you failed to get the exact quotes you wanted, again, you followed bad advice.
The following are advice tips I have read in books from media and presentation training experts - some of them world-renowned and extraordinarily successful.
It is bad to use your hands while giving a formal presentation.
If you use your hands while speaking, keep one hand in your pocket at a time.
Always begin a speech by introducing yourself. Tell the audience about your credentials and your company, and then give an outline of your presentation.
Always look at the TV camera.
It's not important how you look on camera during TV interviews; it is only important that you have a strong and compelling message.
You can never plan your sound bite in advance, they just sort of happen in a magical way.
Always stand directly behind the lectern.
A formal speech should have a memorized introduction and conclusion.
What do all of these tips have in common? In my opinion, they are all horrible pieces of advice! But don't just take my word for it; test everything you do in your speeches and media opportunities by asking your audiences what they remembered about you, stylistically and substantively.
Then make up your own mind.
~ TJ Walker
2 SHORT VIDEO
LESSONS OF THE DAY
AUDIO
LESSON OF THE DAY
It looks bad on TV, so why do people's tongue dart out while they're on-air?
2010 - Using Video to Establishing Expertise & Credibility - A How-To and Why
On Today's Show:
-How you can dramatically increase rapport with prospects and clients
-How to use internet video for maximum pr benefit
-How to generate more UNEDITED postings on other blogs and web sites
-Spend little to no money on equipment
-Employ these techniques with little technical know how.
***TODAY*** December 21, 2009
Anywhere - Online
Interactive Web TV Show
New York, NY
A one-day workshop on how to create simple, talking-head videos that will maximize your public relations effectiveness.
TBA
Worldwide
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