Incorporating Stories into your Presentation

1. When you are telling a story, anecdote, or joke to an audience, it is imperative that you have a message point being brought to life.
2. You should never have to come up with message points as an excuse to tell interesting stories. Instead, your message points are what count and should be the basis for the story.
3. When telling stories to your audience, it is critical that you have a resolution.
4. You don’t want to leave any holes or gaps in your logic or your narrative; hence, each story must have an ending.
5. When you are telling a story to make a point during a presentation, it is crucial to describe the setting.
6. When telling a story, you need to introduce characters. Start with one person, ideally you.

Quoting The Competition In Your Interview

1. Don’t get angry when your competitors are quoted in the media.
2. Don’t criticize reporters for quoting your competitors.
3. Instead, write a short, simple, positive note to the reporter who quoted your competitor and let the reporter know that you are always available for comment and a brief summary of your credentials.
4. But remember when using negative messages, you run the risk of having all of your positive messages drowned out because of the selectivity of the members of your audience.
5. Use extreme caution when attacking your competition.

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Publisher: TJ Walker
Managing Editor: Jess Todtfeld
Creative Director : Kris Gentile