If someone came up to me with the following proposal in 2001, I would have laughed them out of the room:
“Hey TJ, give me a million dollars and let’s make a movie. The movie will be entirely made from a lecture by Al Gore. And it will be a PowerPoint lecture on global warming. We’ll use lots of numbers, statistics and scientific data. It will be great; we’ll make $50 million and we’ll be the toast of Hollywood.”
“Ha! Ha! Ha!” I would have said.
But I would have been wrong. “An Inconvenient Truth” the Al Gore Documentary has done all of these things.
How? Especially considering most people didn’t like listening to Al on their living room TV for even 90 seconds back in 2000. Now he captivates them for 90 minutes?
For starters, the producers and Gore made sure they used great PowerPoint images. Throughout the entire 90 minutes, you see scarcely a slide or two with more than one word of text on it. Gore uses photos, images and simple graphs through the movie.
The key word is Simple. In my own world of presentation training, the biggest inconvenient truth I know is that audiences don’t follow or remember more than one idea graphically represented at a time. Gore and Company used a lot of graphs, but they never got greedy. They never tried to show charts with numerous variables all on display at one.