Obama’s Pastor -What You Can Take Away
By Jess Todtfeld

We’ve heard some surprising remarks from the Reverend Wright over the past couple of days. Many speakers we work with worry that they might say something off-color or offensive by accident.

Here’s the greater danger…

Chances are you won’t go out in front of an audience and say something that is so sexist, racist, or factually inaccurate that you get run out of town.

There’s a greater chance that you will go out there and be so boring, deliver a speech that is so flat and monotonous that no one will remember a word you say.

Isn’t the point of giving a speech or presentation to motivate your audience to act?

Think about that next time you put a presentation together.

Want some tips and strategies you can use for that next big speech?
Email me: Jess@MediaTrainingWorldwide.com

Good luck out there… and don’t put people to sleep!!!

 

Using Repetition as a Tool in your Speech

  1. Repetition is quite often the key to getting people to remember anything.
  2. “I have a dream” was invoked numerous times in Martin Luther King’s “I have a dream” speech. That’s one reason why people remember it.
  3. If you flesh out your key points with strong memorable stories, you won’t have to repeat yourself three times to make them stick in the heads of your audience. Once will suffice.
  4. It is OK to tell people your key points several times, at the beginning, middle and end, as long as you use different examples, stories and vignettes that reinforce your message.
  5. Then, your audience will understand and remember your message.
  6. If you repeat yourself in an interesting way, constantly using different examples, facts and anecdotes, no one will ever accuse you of repeating yourself too often.

How To Maintain A Positive Image Throughout The Crisis

  1. Try to find a lawyer who understands the importance of winning in the court of public opinion as well as the legal courtroom.
  2. Don’t panic, never defend, and be proactive.
  3. Reporters feed on emotions. If they sense you don’t want to be there, they will sink their teeth into you until you cry.
  4. Look calm and pleasant, as if this were any other day.
  5. It is hard to make a negative impression if you stay positive, focused and polite.
  6. Refute incorrect statements in a positive way.

 

BY TJ Walker



Grading Barack Obama’s Crisis Communications Efforts Regarding Rev. Wright

So how did Barack Obama do in his handling of the Rev Wright Fiasco?

I give him an “A” for properly distancing himself from Wright’s past and current statements. I give him a “C” in terms of positioning himself against Wright for the future. And a “D- in terms of his ability to be positive and change the whole terms of the debate. Overall grade for handling this media crisis: “C+”

For starters, Obama did an excellent job of delivering sound bites using excellent emotion and absolutes in denouncing Rev. Wright’s inflammatory comments. Here are the best sound bites Obama said yesterday:

“…when he states and then amplifies such ridiculous propositions as the U.S. government somehow being involved in AIDS, when he suggests that Minister Farrakhan somehow represents one of the greatest voices of the 20th and 21st century, when he equates the United States wartime efforts with terrorism, then there are no excuses. They offend me. They rightly offend all Americans. And they should be denounced. And that’s what I’m doing very clearly and unequivocally here today.”

Click to Read More...

   

 

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Publisher: TJ Walker
Managing Editor: Jess Todtfeld
Creative Director : Kris Gentile

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