BY TJ Walker



Media Training - Beat the Clock

Sometimes a reporter will call under deadline and your goal is to get as many quotes in the article, while at the same time, eating up the clock to make it unnecessary and undesirable for the reporter to call your competitors for a quote. Below is a link to a story where I was interviewed for a story by Forbes.

http://www.forbes.com/leadership/2008/04/21/ceo-corporate-image-lead-manage-cx_mk_0421tv.html

In this particular case, the reporter told me that he was posting the story in just a few hours. I therefore deduced that he didn’t have lots of time to call every media trainer around. I didn’t have a message I cared about getting into the story, but I wanted to get lots of real estate in the story–and make sure my competitors didn’t. So in this case, I broke the normal procedure by taking the call and doing the interview immediately. I went into full sound bite mode in an attempt to overwhelm the reporter with great choices for column filler.

Below are my actual quotes that made it into the story along with an analysis of the sound bite elements that made them quotable for the reporter:

“It’s not like when Lee Iacocca (#1 pop culture reference) could buy (#2 action oriented) an ad on three networks (#3 specific example) and hit (#4 action-oriented) the whole world (#5 absolute) in 1979 when everyone (#6 absolute) would see it,” Walker said, adding that this is the one task a CEO can’t simply assign.

“A CEO can delegate (#7 action-oriented) sales, accounting (#7 action-oriented), marketing (#8 action-oriented), but the one thing (#9 absolute) that the CEO cannot delegate is speaking (#10 action-oriented) on behalf of a whole organization (#11 absolute) to the entire world (#12 absolute).”

One dozen sound bite elements–in under 5 minutes. That’s how you don’t end up on the cutting room floor.

More insights from TJ Walker

   

 

Bully Pulpits: Speaking Secrets of World Famous Leaders

Bully Pulpits: Great Leaders Smile - Joel Osteen
TJ Walker explains the importance of smiling during your presentations.

(More Videos)

SpeakCast Tutorial: Improve Your Communication Skills

Be Friends with Your Host
It's a good idea to be friendly with the host when appearing on TV or radio.

(More Videos)

Publisher: TJ Walker
Managing Editor: Jess Todtfeld
Creative Director : Kris Gentile

Subscribe
Name
Email

Please select how often you would like to receive updates:

Daily Updates
Weekly Updates
 

 


 

Powerpoint problems
We made a powerpoint presentation on a Mac and sent it to a number of people both in the US and abroad. Most people are reporting difficulties with the formatting - text spilling over onto pictures,..

Blended PowerPoint Presentations
In an upcoming presentation, I will again be making the point that PowerPoint slides are only one part of your blended presentations. Other components of a blended PowerPoint presentation are your...

PowerPoint Tip: Using Hyperlinking
Too many times when we want to bring content from outside PowerPoint into our presentation, we see a distracting technique used. The presenter exits their presentation, we see them start up another.

Death By PowerPoint (and how to fight it)
Just came across this on YouTube. How I wish more presenters would think about how they use PowerPoint. Get back to basics and remember you need. Significance; Structure; Simplicity; Rehearsal.,

MS Powerpoint Print Multiple Presentations 7.0
MS Powerpoint Print Multiple Presentations - Print many MS Powerpoint files without having to open each one.

FREE Business PowerPoint Templates - Business Template Collection

PowerPoint Rubric
Print this document and test if your PowerPoint is effective?

Make PowerPoint Text Stand Out
Chances are you have sat through a PowerPoint presentation that was just too wordy. Being the conscientious employee that you are, you start off paying thorough attention, diligently reading along as the speaker presents slide after slide listing everything from the company’s new 572-word mission statement to the interim president’s entire five page letter of introduction. But somewhere along the way, your eyes glaze over and drool begins to pool in the corner of your mouth. And now it’s your turn to create a PowerPoint....

Tips for Better, Faster Computing
PC World Canada, Canada
Have you ever gotten a PowerPoint file that you can't read? I don't want you to miss anything, so pick up.

(More PowerPoint Alerts)

 


May 15 & 16, 2008
Presentation Training Workshop

New York, NY
More Info
Sign Up

June 5 & 6, 2008
Media Training Workshop

New York, NY
More Info
Sign Up

 

Keep Abreast Of the Location Based Services (LBS) Market With These Four Unique Reports
DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c89102) has announced the addition of a new Berg Insight report LBS Research Series to their offering.

Does Voicemail-to-Text Messaging Need Human Transcription Service?
Recent press headlines have highlighted the fact that text messaging is increasingly dominating personal communications. That includes both person-to-person contacts via email and Instant Messaging,

The fight over Yahoo
Seattle Times, United States
The Democracy Papers is a series of articles, essays and editorial opinion examining threats to our freedoms of speech..

Speech Technology supports a more efficient and responsive police force
Telephonetics VIP, a leading speech recognition and voice automation specialist, is holding a complimentary event for UK police forces to discuss and demonstrate how they can use speech technology to help achieve National Call Handling Standards.

Publish a PowerPoint 2000 Presentation in HTML format
Part One- Saving to HTML Format. 1. Open or create the PowerPoint presentation. 2. From the File menu, click on Save as Web Page. 3. In the File name box, type a file name for the Web page

PowerPoint technology makes business presentations 'more effective'
Women in Technology, UK
PowerPoint technology can enable people in business to get their point.

PowerPoint Beginner 2 Fun at the Movies
A powerpoint tutorial for beginners that teaches animations and transitions.
(VIDEO)

SRI International Receives Patent for Voice-Based Search Technology
Market Wire (press release)
The Speech Technology and Research Laboratory's staff of about 25 includes.

Composica Enterprise 3.2 to be launched at Learning Technologies 2008
Training Press Releases (press release), UK
Composica Enterprise offers highly robust PowerPoint.

(More Technology Alerts)

 

Break The Rules, But Learn Then First
It's ok to break the rules but make sure you know what they are.

(More Audio)

 

 

MAX 2008 Call for Topics is open
The official Adobe MAX 2008 Call for Speakers and Sessions has been opened - the best and most innovative topics and presentations are being sought for MAX 2008 in North America, Europe, and Japan....

Gay & Lesbian Medical Association Conference
The Gay and Lesbian Medical Association (GLMA) has issued a call for presentations to be delivered at its annual conference. Researchers, clinicians, educators, public health professionals, and..

Call for Speakers -- Interesting South -- May 12
Interesting South Originally uploaded by cityofsound. While it seems hardly anytime at all since we held the inaugural Interesting South conference, we are already well into planning the next event..

(More Alerts)

 

The Speaking Channel Newsletter is provided by Media Training Worldwide
Media Training Worldwide provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. Media Training Worldwide also publishes more than 100 presentation training books, DVD's, CDs, and other information products and is the largest presentation/media training publisher in the world. For a product catalog or more information on training services call 800-755-7220 or visit us online.