You are probably wondering, “Why would I want to engage the audience? That sounds scary! I’d like my audience to sit there and shut up, so I can finish and get the heck out of there!”

I sympathize with you—I really do. But I also want to make your life as easy as possible and to increase your odds of being perceived as a pretty good presenter. One of the biggest dangers we have to worry about as speakers is that our audience gets bored, zones out, and then remembers us as awful speakers. This is a failure for us.

But if you engage your audience, they won’t be bored; and engagement means two-way communication. You’ve probably had an interesting conversation with a friend, spouse, or family member that lasted all day; not necessarily because anyone said anything brilliant, but because there was a back-and-forth engagement that allowed you to talk—so it wasn’t boring.

When people say they don’t like to be “lectured to,” they typically mean that they don’t like one-way communication where one person does all of the talking, and they have to just sit there and take it. This is why everything you do in your presentation needs to not remind people of a lecture. You want to talk to, have a conversation with, and engage people.

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More Insights from TJ Walker & Jess Todtfeld
http://www.tjwalker.com and www.SpeakingInsider.com

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