Conan O'Brien and TBS
How Corporate Communications Should be Done
TJ Walker looks at how TBS and Conan O'Brein
handled the annoucement of his new late night show.
This Insight from TJ Walker came from his new book "How to Give a Pretty Good Presentation"
There are only two reasons to ever use technology when giving a presentation:
1. It makes it easier for your audience to understand or remember your key points.
2. It makes it easier to accomplish your goal of making your audience understand and remember your key points.
Please note your relative order of importance: you come second to the audience. Why is it important to point this out? Because quite often inexperienced and average speakers will say things like, “I don’t need a microphone.” Well, obviously, the speaker never needs a microphone to speak.
But some of your audience members may need you to talk into a microphone that is then amplified into a speaker if they are going to hear you. Unless you are talking to two people sitting right in front of you, you can never be certain if people need you to use a microphone or not.
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