Do Sound Bites Really Rule?
By Jess Todtfeld

As a former TV producer, I know that the media wants two things:

-Informative answers
-and answers that are specific yet don’t drone on forever.

The internet has brought us new opportunities. This young supporter talked for almost 6 minutes about Barak Obama. The surprising thing is that it has been seen almost 1 million times on YouTube. That’s higher ratings than most cable news shows. That’s higher ratings than Larry King might have on an average night! 6 minutes in TV time is an eternity. Many cable news debates last less time than that.

What is it about this clip that has compelled people?

Maybe it’s the fact that this person is real. He’s not a pundit. He’s not trying to spin. He’s just talking.
Maybe it’s the age of reality TV that makes us feel that we’re getting news that doesn’t SEEM like news.

Check out this video and add your comments.

 

 

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Publisher: TJ Walker
Managing Editor: Jess Todtfeld
Creative Director : Kris Gentile

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