Why You should Give a Speech?

  1. Speeches are good for inspiring your audience, getting them to understand your passion for a subject, and hoping some of that passion rubs off on them in the process.
  2. I am NOT talking about inspiring or motivating in some generic and therefore useless sense of how to be richer, happier and thinner through “positive thinking.”
  3. Good speakers “inspire” and “motivate” audience members to do such things as wear hard hats more often, meet sales quotas, give better customer service, or clean up trash in the office lunch room.
  4. Your primary responsibility as a good speaker is to inspire.
  5. If you can’t even get inspired to do this, then don’t give a speech; instead, send an email.

Promoting Yourself in a Radio Interview

  1. If you are promoting a particular book, company, or cause, don’t be afraid to mention it by name.
  2. The more radio you do, the more TV requests you will receive.
  3. Build an audio radio resume tape featuring your best performances during radio show appearances.
  4. Don’t count on the host to plug your book or web site.
  5. When giving out a web site address or phone number, do it twice slowly.

Disaster and Success
By Jess Todtfeld

Any time you present, technical elements threaten to bring you down.

I title this entry “Disaster and Success” because there were some technical snafus that would have made most presenters… heck, most grown men cry! The success part comes in by the way I chose to react. I hope you can learn from it.The rundown: I was asked to do presentations in 2 rooms. One presentation was set for 60 people and ran 2 hours. The other was set for 300 and only 30 minutes.

1) Get powerpoint running on 2 computers in each room EARLY enough that attendees didn’t see me.

Challenge: I use almost all slides comprised of videos in my powerpoints. This means it has to be on the mode where the computer is black (has no image) and everything is sent to the screen. The reason is that video drains a lot of memory and if not in this mode the video will not play. Translation? I’ll speak, throw to a video example, and have nothing show up. The tech guy running things said “don’t worry” we’ve never had that problem.

...

Click to read the full story

BY TJ Walker



Do great speakers have to have a certain type of look?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Do great speakers have to have a certain type of look?

BAD ADVICE:

Director of Marketing: “Yes, great speakers need to have a polished look. Make sure you have hand-tailored suits and expensive shoes on when speaking.”

Chief Legal Counsel: “Only an expensive business suit will do. And best to have some distinguished gray hair too.”

You: “I had better look like Ronald Reagan, Margaret Thatcher or Bill Clinton. Otherwise my audience will think I’m a joke. I’m going to be toast!”

***

GOOD ADVICE:

Your Audience: “We don’t really care what you look like, or sound like. Just give us interesting and memorable ideas and do so with passion and stories. You can look as small and quiet as Mother Theresa or as big and rumpled as Michael Moore, we will give you are full attention for the next 20-60 minutes. We aren’t looking to marry you and we aren’t looking for a fashion role model. Just look and sound real and authentic to who you are and you won’t have any problems.”

More insights from TJ Walker

 

4 Goals for Mastering and Controlling Media Interviews

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Publisher: TJ Walker
Managing Editor: Jess Todtfeld
Creative Director : Kris Gentile

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