The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.
Should I use special effects in my PowerPoint?
BAD ADVICE:
Your Corporate Communications Director: “This is the MTV generation. Of course we have to have special effects. Get with it!”
Your Director of Marketing: “Yes you need some special effects and music. In fact, this will be the perfect time to unveil our new TV advertising campaign.”
You: “Wow, if I could have some eye-popping special effects, that will really make my presentation sizzle. This will also take the spotlight off of me and make my whole speech go down better.”
***
GOOD ADVICE:
Your Audience: “Do you have any idea how many chumps we’ve seen standing in front of us apologizing for their audio or video not working in their presentation? Or worse, they have some PowerPoint page flying in from the top and then dissolving at the bottom like we’re going to be impressed. You know who impresses us? Steven Spielberg impresses us. George Lucas impresses us. You and your special effects in a PowerPoint don’t impress us. Do you know what would impress us? That’s if you actually prepared something interesting to say and then you said it, rather than wasting 15 hours preparing some cheap special effect gimmick that probably won’t even work.”
Bully Pulpits: Speaking Secrets of World Famous Leaders
Levels of Abstraction - Bono
To reach everyone and hold their interest you need to communicate in many different facets.
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Call for Speakers Interested in speaking at SES Toronto, June 17-18, 2008?
Canada's premier search marketing event is fast approaching. I've posted the preliminary call for speakers here. At this stage, we're also entertaining new session ideas.
Call for speakers is open through March 28. It's a great venue for SQL Server professionals and if you've been practicing at local events, maybe now is the time to try to move up to a national.
To submit a new presentation on any of the software listed above, please go to www.techedevents.org click on the presenter?s link and follow the special Call for Presentations instructions.
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