Glenn Beck Apologizes to his Audience
TJ Walker examines the apology for wasting time with Eric Massa.

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 Big is Beautiful — and Smart: Six Crucial PR Lessons from the Oscars

The best news hook for generating massive news coverage is still the creation of a "big" news event that screams for attention. After 82 years, the Academy Awards still gets the job done. As a PR machine for the massive worldwide movie industry, no one does it better than Oscar.

This didn't happen in one year or even one decade—but with steady, tortoise-like advancement, the Oscars have become, well, the "Oscars" of the PR world. In addition to the benefits of creating an annual event with numerous PR hooks (fashion/jewelry/Hollywood politics/plastic surgery/who's hot/who's not), PR people across all industries can learn the following lessons from Oscar:

1. Winging it doesn't work. All of the major category winners had clearly prepared their presentations and it paid off for them. No one was caught saying stupid things like, "Oh my God, I didn't think I would win so I didn't prepare anything to say." You—and your clients—should also prepare for any event where you might win an award.

 

Click to read the rest of the lessons on Bulldog Reporters: Daily Dog

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March 30, 2010
9:00 pm

Free Teleseminar: "Secret to Foolproof Presentations"

During this TeleClass TJ will discuss:

- How to create action when you speak
- Body language: A few small changes equal big results
- PowerPoint: How to avoid putting people to sleep
- The best ways to quickly put your presentation together
- The secret to knowing every message and every PowerPoint slide without memorizing them!

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Control Your Message to Get the Quotes You Want

Media Training Boot Camp

Date: Monday, April 12, 2010
Time: 9 a.m. Eastern
Duration: 8 hours

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[[[ OUR Top Rated Lessons]]]

Power of Selling

Job Interview Success

The Greatest Fear - Fear of Speaking

Bonding with Your Audience - JFK

I Hate My Voice

PowerPoint Tips

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