It constantly amazes me how creative and resourceful people can be when it comes to trying to control the outcomes of media interviews. The following is a partial list of tactics used by would-be media manipulators:
Demanding to know all the questions that will be asked in advanced
Setting restrictions on what topics can be addressed
Setting demands on what questions must be avoided
Requesting that all questions be faxed in advanced
Demanding the written story be sent to you for final approval before publishing
Demanding the right to fax your answers in rather than having a face-to-face or phone interview
Demanding that a friendly or sympathetic reporter be assigned to your story
Setting a strict time limit on the interview, say 15 minutes (and not because the interviewee has a plane to catch or any other urgent business)
Demanding the right to videotape or audiotape the interview
This is only a partial list of extreme and counterproductive measures that people take to "control" the interview. In my professional opinion, all of these tactics are a complete and utter waste of time and can only have a negative impact on the story and your long-term reputation. (The only exception: If you are a $20 million per film movie star, you can get away with these tactics)
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