ABC News Budget Cuts and The Rise of Citizen Journalists
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Top Media Trainers Dissect Tiger's Talk: Embarrassing PR Failure or First Step Back?

Story by Bulldog Reporter.

By now, you've heard what the pundits had to say about Tiger Woods' appearance Friday—including the commentary on the camera glitches—but what we offer here is an exclusive and powerful roundup of four of the nation's top presentation experts taking the analysis further while outlining lessons every PR pro can apply to client and company work.

We asked these stellar media training and crisis communication pros to share their insights, and the response couldn't be more mixed. Whether you prefer to learn from the mistakes or successes of others, there's something here for you. As Hartman notes, "Every adjective one can imagine, from 'very eloquent' to 'pathetic' has been applied to the words he spoke and the way he spoke them." Here are their responses:

From TJ Walker:

So how did Tiger do? On performance skills, I give Tiger a solid "B+." In terms of overall media strategy, I give Tiger a grade of "C." (This is a big improvement from the solid "F" he has earned over the last three months.)

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2 SHORT VIDEO
LESSONS OF THE DAY

 

AUDIO
LESSON OF THE DAY

Speaking to 1000s - Joel Osteen
Great leaders understand that the most effective way to communicate will a large audience, is to act like your having a personal, one-on-one conversation with your best              
 

(More Videos)

To Button or Not?
When going on camera should your suit jacket be buttoned or left open?     .    
 

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Benefits
Make sure to explain the benefits to your audience.

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