A good media message should include some mention of your accomplishments and solutions. What have you actually done? If you landed on the moon, remind people.
If you aren't just a start-up and have been around awhile, what is your track record? The past does often predict the future. If a reporter asks you about what is going to happen in the future regarding a certain topic, don't be shy to talk about your relevant accomplishments from the recent or semi-recent past.
There is a new problem facing customers in your industry? What solutions did you come up with in the past? Reminding people (through the media) is a great way of positioning yourself as the problem-solver to turn to now and in the future. So make sure that at least one of your media messages extols your accomplishments and solutions.
More Insights from TJ Walker & Jess Todtfeld
and
Upcoming Events
Own a Health Coach Business
Date:
02/17/2010
Time:
2:00 PM ET (ET) New York Time
Leader:
Hilton Johnson
Tuition:
No Cost
Description:
In this 90-minute call, Hilton will demonstrate (with a volunteer) one of his company's health coaching models to show you how easily health coaching gets results. You will also see, on your computer screen, a unique web-based platform that allows health coaches to manage and professionally coach hundreds of clients at the same time
HealthCoaching is the fastest growing niche market of all coaching and
presents multiple opportunities for contributing to some of the proposed
improvements being discussed today in health care reform. Coaches are
also paid very well. They earn an average of over $190 per hour coaching
individual clients and some coaches who are conducting group
coaching sessions are earning far more than that.
During this call, Hilton will explain how you might meet the requirements
for being trained and certified as a HealthCoach and start earning coaching
fees in as little as 90-days.
TBA
Worldwide
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