TJ Walker examines President Obama's YouTube Video
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If you are being interviewed by a television reporter for an edited story, be sure to be a name dropper-just make sure the name you drop is the reporter's name.
For example: "Stone, it was the most terrifying night of my life."
Guess what, Stone Phillips of NBC news is more likely to use that quote. Why? Because his name is in it.
Remember, TV reporters don't have big egos, they have HUGE egos. They like seeing their name and hearing their name. The more you use their name, the more the reporter can inject himself into the story. This may be a sad commentary on the state of TV journalism, but that's not our concern here. Your role is to get your message out to a TV audience and if interjecting the reporter's name every third sentence helps you do that, what do you care?
It is in the reporter's self-interest to become a bigger part of the story. The most highly paid TV journalists in the world are people like Mike Wallace. A Mike Wallace story is more about Mike Wallace than it is about any one story subject. That's not knocking Mike Wallace, its jut a reality.
So use this reality to your own advantage by using a reporter's name right before you deliver a sound bite that is on your message-it will increase the odds of you getting the exact quote you want.
But just remember, this works for TV reporters only. Print journalists don't care, because their editors would never allow a reporter's name to make it into print.
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Technology is now possible - and it's easier than you may think.
You need to understand basic math before investing in a scientific calculator. TJ Walker makes a similar point about speaking and using technology. Its a waste unless you understand the fundamentals.
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