Sitting around the bar talking about golf doesn't improve anybody's golf game. And most people who hang out at the 19th Hole at the club are smart enough to realize this. But for some reason, lots of folks seem to think that sitting around and talking about what they are going to say in their speech will actually help them give a better speech.
Ridiculous!
There comes a time when you have to put your idea and message formulation to bed in your speech, preferably at least one week before you give your speech. But even if it is just three hours before your speech must be delivered, you must spend time actually rehearsing the speech. That means standing up and saying the words out loud.
There is no short cut. It's easy to procrastinate. It's easy to convince yourself that you are way too busy and that you "just don't have the time" to rehearse. Your audience could not care less. They are interested only in your final product. You either deliver an interesting, memorable well-delivered presentation or you don't.
And if you don't deliver, chances are it's not because you didn't spend enough time gathering enough facts. The odds are that you didn't rehearse out loud making your comments in a commanding manner.
So at some point, you must put a stop to the writing, rewriting and nitpicking of your speech. Rehearsing is not a luxury; it is an essential part of the process. Without this step, you are begging to fail.
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TJ Walker stresses the importance of narrowing your message to 3 points when going onto TV or speaking to reporters.
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